Smart Oak

A fast-paced concept film reimagining the iconic Royal Oak as a modern smartwatch blending tradition with tech.

As a personal project, this piece was designed to showcase the full range of Studio Newland’s capabilities. From the redesign and 3D modelling of the Royal Oak to the animation, editing, sound design, and overall creative direction, every detail was crafted in-house. The film contrasts high-energy sequences with grainy, low-FPS moments as a subtle nod to the brand’s heritage, creating a dynamic rhythm that highlights the hybrid character of the concept: rooted in legacy, ready for the future.

Personal project
Year: 2024

Audemars Piguet Smart Oak watch concept. Stylized image of the top.
Audemars Piguet Smart Oak watch concept. Dark reveal image.
Audemars Piguet Smart Oak watch concept. Stylized image of the the bottom.
Audemars Piguet Smart Oak watch concept. Stylized image of the crown.
Audemars Piguet Smart Oak watch concept. Hero image.