A reveal film for Path, the world’s most sustainable task chair, blending functional innovation with material precision.

Designed by Todd Bracher, Path introduces a new standard for ergonomic seating and environmental impact. The film highlights the chair’s unique Gravity Mechanism™, which uses bodyweight to create a natural counterbalance, eliminating the need for manual controls. Visuals shift between cinematic close-ups and minimal, technical compositions to convey how Path adapts to the user in real time. The FormSense Eco Knit™ textile — made from upcycled plastic bottles — is presented through detailed motion and texture, emphasizing its self-adjusting support and material intelligence. With creative direction input from Todd Bracher, and full direction, animation, and sound design by Newland, the film supported the launch of Path as Humanscale’s most ambitious climate-positive product to date.

Client: Humanscale
Year: 2023